Qualitative research improves product feedback by allowing students to explore personal user experiences that reveal what people like or dislike about a product. Instead of just star ratings, interviews capture thoughts on design, usability, or usefulness. Students use this input to understand what changes can make a product better.
Design Preferences from Real Users: Participants share views on layout or colors. Students learn how design choices affect comfort and product satisfaction.
Usability Concerns During Tasks: Users describe steps that feel slow or confusing. Students identify which features create frustration in daily use.
Suggestions for New Features: Participants mention what’s missing or what they wish was added. Students gather ideas that improve product relevance.
Emotional Response to Experience: Some users say a product makes them feel calm or stressed. Students see how emotion affects long-term product trust.
Context of Use: Interviews reveal where, when, and why people use products. Students understand how environment changes needs and feedback.